Local Profile: Breese Stevens Field Concert Series

Published on May 10th, 2017
By Jennifer Oppriecht

This month’s Monthly Blog Bonus giveaway is courtesy of Frank Productions. They’re giving away a pair of general admission tickets for each of the first three Breese Stevens shows:

Boston (5/26)
Avett Brothers (6/17)
Darius Rucker (6/23)

Read our interview with Frank Productions for more details, and click here to register for the Monthly Blog Bonus!

Photo courtesy of Frank Productions

Photo courtesy of Frank Productions


Describe the
Breese Stevens Field concert series. It’s become quite a Madison hit. 

Our shows at Breese Stevens Field have been happening for the past two summers. With the 2017 series at Breese this summer, we have our most diverse lineup yet. This year we have announced Boston, The Avett Brothers, and Darius Rucker.

Concerts at Breese Stevens are outdoors and provide that unique experience to see some big names in downtown Madison in an outdoor environment.

The Avett Brothers at Breese Stevens Field

The Avett Brothers at Breese Stevens Field, 2016. Photo courtesy of Frank Productions


Tell us about your Frank Productions. You are a Madison institution!

Frank Productions has been a concert promoter in Madison for over 50 years. It’s been a family-owned business with over 25 full-time employees at our headquarters in Madison.

Frank Productions produces tours and concerts nationally and also locally here for Madison. We also produce Freakfest every Halloween on State Street in Madison. The company works with some of the biggest names in music, from Metallica to the Beach Boys to Garth Brooks to Steve Martin and Elton John.

Any new shows to talk about – or showcases?

We’re always bringing in talent that we’re excited about, but beyond that, there is really exciting news coming in 2018.

We’re bringing a new state of the art music venue to Madison called The Sylvee. The venue is named after Sylvia Frank, who co-founded Frank Productions with her husband Herb Frank. It will be located on 800 block on East Washington Avenue. The capacity of the venue is 2,500 and we cannot wait to bring in even more talent to Madison.

Also, in the beginning of May, we are taking ownership of the High Noon Saloon. The venue’s longtime owner, Cathy Dethmers sold the venue to Frank Productions and we very excited to continue the success of the one of the best venues in Madison.

What do your customers love most about your concerts and your promotions?
Wilco at Breese Stevens Field.

Wilco at Breese Stevens Field, 2016. Photo courtesy of Frank Productions


We work year-round to constantly bring in people’s favorite acts to their city. In Madison, we’re keeping things exciting with bigger shows and new opportunities like Breese Stevens.

We also work to give back to the city. This past October, our company organized a fundraiser for the Madison Area Music Association where Madison’s music venues donated a portion of each ticket sold towards the MAMA Music in Education Grant Pool.

What do you love about Madison – why is it a great fit for your company?

Madison is a great fit for Frank Productions because it’s a city that supports its music scene with a lot of love. Madison is not the biggest city, but the amount of enthusiasm for music here is on a level of a major market scale.

The city also has eclectic tastes. There’s at least a little scene for many different types of music here and they are all supported strongly. Madison is a growing city and we’re looking to grow with it and provide a lot of quality entertainment for the city!

Once again, this month’s Monthly Blog Bonus giveaway is courtesy of Frank Productions. They’re giving away a pair of general admission tickets for each of the three announced Breese Stevens shows:

Boston (5/26)
Avett Brothers (6/17)
Darius Rucker (6/23)

Click below to sign up for our Monthly Blog Bonus!

May’s Monthly Blog Bonus winner Alexis P. Congratulations!

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