Toggle Menu

A Snapshot of Steve Brown Apartments

What started with one rental house in Madison’s Vilas neighborhood in 1980 has grown into one of the Madison area’s most respected companies with nearly 80 employees. The service excellence that Steve Brown established then still shapes our organization today.

Locally Owned and Privately Managed

Steve Brown Apartments is one of the largest owner-managed providers of student and multi-family rental housing in the Madison, Wisconsin area.

We are committed to creating a quality living experience for residents of all ages and all incomes. At our core, is an unwavering dedication to providing residents with exceptional living environments. These are the primary beliefs upon which the company was founded.

Every employee, at each of our Steve Brown Apartments companies, believes that people deserve to be respected and treated as unique individuals. It’s our beautiful buildings, our dedication to architecture that stands the test of time, and our commitment to excellence that set us apart from other management companies.

Our Mission is to forge positive lasting relationships with our residents by exceeding their expectations for quality housing and exceptional services.

Our Guiding Principles are “service to delight,” promoting community involvement, fostering a learning environment, maintaining an open door policy, encouraging customer feedback, and demanding continuous improvement.

Our Company’s Core Values are: Community, Respect, Integrity, Diversity, and Profitability.

Our Portfolio

Downtown & Student Housing: Campus rentals for college students and recent graduates is where Steve Brown Apartments began, and it’s where the heart of our company remains. We understand what today’s generations want and need, and have responded by providing a variety of living experiences that range from budget conscious to luxury, and from studio to eight-bedroom house.

Many of our downtown and student apartment communities include furnishings, free Internet and heat, computer labs, on-site offices, parking, and resident appreciation events. All of our properties include garbage service, snow removal, and 24-hour emergency maintenance.

Multi-Family Housing: Our property portfolio includes housing options for everyone, not just students. We provide multi-family housing at many unique properties on the west side of Madison, and in Oregon, Stoughton, Verona, Mount Horeb, Waunakee, and Waterloo. Our multi-family housing products range from affordable, basic apartments to luxury, executive properties with all of the extras. We have also developed a line of Steve & Laurel Brown Signature Residences that offer unparalleled style and quality for experienced renters. 

Commercial and Retail Properties: The managing arm of the Company, SBA Management Services, oversees 15 retail and commercial units within 6 locations. Our tenants include a diverse mix of national and local retailers.

Residence Hall-Style Housing: For 20 years, Steve Brown Apartments owned and managed Madison’s five private residence halls under the brand Private Residence Halls (PRH). As our students’ needs changed, so did our product: today we run many of the same programs we offered at PRH at Lucky on our Dorms Floors.

Property Locations in Wisconsin:

Dane County: Downtown Madison, West Madison/Middleton, Verona, Mount Horeb, Oregon, Stoughton, and Waunakee

Jefferson County: Waterloo

Working at Steve Brown Apartments

Career Opportunities

When you work at Steve Brown Apartments, you can impact the organization no matter your title. If you’d like to be part of a people-first organization and you thrive in a challenging, driven workplace that emphasizes fun, choose a career with SBA.

Join Our Talented Team

Brownstone Apartments Exterior

Company Statistics:

  • Year founded: 1980
  • Number of Employees: appx. 90
  • Number of Residents: appx. 3,500
  • Total number of apartment properties: 59
  • Total number of apartment units: appx. 2,000
  • Total number of apartment bed spaces: appx. 4,400
  • Commercial space: appx. 4,500 sq. ft.
Stephen D. Brown

Nice Landlords Really Do Exist

Our Founder's Story

Founder Steve Brown’s focus has always been on making his residents happy. Read about Steve’s story and how we continue his customer-focused approach today.

Meet Steve

Our Executives & Senior Leadership Team

An average tenure of 23 years

Margaret Watson Photo

Margaret Watson – Chief Executive Officer

Since starting with Steve Brown Apartments in 1989, Margaret Watson has developed and operated multiple student housing projects, private residence halls, multi-family, and commercial projects for Steve Brown Apartments.

In 1998, Margaret co-developed the “Private Residence Halls” concept for Steve Brown Apartments. The Private Residence Halls—which were operated by Margaret until their sale in 2002—had 2,200 beds, employed a staff of 225, and exceeded expected revenues each year.

She is an Illinois native, holds a bachelor’s degree from the University of Wisconsin-Madison, and a master’s degree in Business Administration from Edgewood College in Madison, Wisconsin. Margaret is also an active board member with Downtown Madison, Inc. and the University Square Condo Association Board and is a former board member and president of the Apartment Association of South Central Wisconsin.

Scott Watson Photo

Scott Watson – Chief Financial Officer

Scott Watson has personally overseen the development of more than 1,200 beds of student housing and several hundred multifamily units, as well as $400 million in real estate transactions and structured finance.

He joined Steve Brown Apartments in 1988 and has decades of experience in student housing operations, multifamily management, and commercial real estate finance and development.

Scott, a Minnesota native, has an undergraduate degree from the University of Wisconsin-Madison, and a business degree from Edgewood College in Madison, Wisconsin. He holds a Wisconsin Certified Public Accountant license and sits on the board of Downtown Madison, Inc. and American Players Theater.

Alyssa Hellenbrand Best

Alyssa Hellenbrand-Best – Vice President of Operations


Dan Seeley

Dan Seeley – Director of Development

Dan Seeley has been a core member of the Steve Brown Apartments team since 2003.

As the Director of Development he is responsible for coordinating multi-disciplined teams and shepherding development projects from site selection to asset delivery. In his role, he is experienced in building consensus amongst diverse stakeholders including future users, neighbors and municipal leaders.

He has a bachelor’s degree from Luther College in Decorah, Iowa and a master’s degree in Business Administration from the University of Wisconsin-Whitewater. He is an active member of Downtown Madison, Inc, and the Apartment Association of South Central Wisconsin.

Jenny Oppriecht

Jennifer Oppriecht – Marketing Director

Jennifer Oppriecht oversees the regional marketing, branding, social media, and sales strategy needs of Steve Brown Apartments.

She started with the Company in 2006. Since then, she has overseen dozens of successful property lease-ups, led the Company through significant brand updates, and consistently develops traditional and social media campaign strategies that deliver.

Jennifer’s expertise has been instrumental in maintaining higher than average occupancy and retention rates for the Company. Ms. Oppriecht, a Wisconsin native, holds an associate degree in Commercial Art from Madison College.

Cyndi Whedon

Cyndi Whedon – Financial Controller

Cyndi Whedon began working with Steve Brown Apartments in the late 1990s when we first managed and then acquired the Statesider Private Residence Hall, where she was serving as the Director of Dining Services. She transitioned to leading the Company’s accounting department in 2001.

Under Cyndi’s leadership, in 2016, Steve Brown Apartments made a seamless transition to a new customer-focused management software, which has been invaluable to our accounting department by improving rental collections and overall operations.

Cyndi is a native of Iowa and holds a bachelor’s degree in Hotel, Restaurant, and Institutional Management from Iowa State and an associate degree in Accounting from Madison College.

Meggan Allen


Meggan Allen – Human Resources Director