Press Inquiries

Press Kit

Press Contact:
Jenny Oppriecht, Marketing Director
608-255-7100, marketing@stevebrownapts.com

A Snapshot of Our Company:

Steve Brown Apartments is one of the largest owner-managed providers of student and multi-family rental housing in the Madison, Wisconsin area.

We are committed to creating a quality living experience for residents of all ages and all incomes. At our core, is an unwavering dedication to providing residents with exceptional living environments. These are the primary beliefs upon which the company was founded.

Our Portfolio

Downtown & Student Housing: Campus rentals for college students and recent graduates are where Steve Brown Apartments began, and it’s where the heart of our company remains. We understand what today’s renters want and need, and have responded by providing a variety of living experiences that range from budget conscious to luxury, and from studio to eight-bedroom house.

Multi-Family Housing: We provide multi-family housing at eight unique properties on the west side of Madison, and in Oregon, Stoughton, Verona, and Waterloo. Our multi-family housing products range from affordable, basic apartments to luxury, executive properties with all of the extras.

Commercial and Retail Properties: The managing arm of the Company, SBA Management Services, oversees approximately 150,000 square feet of retail and office space in strip mall, stand-alone, and mixed-use developments. Our tenants include restaurants, coffee shops, major retail clothing stores, electronics retailers, business professionals, and other national and local retailers.

Residence Hall-Style Housing: For 20 years, Steve Brown Apartments owned and managed Madison’s five private residence halls under the brand Private Residence Halls (PRH). As our students’ needs changed, so did our product: today we run many of the same programs we offered at PRH at Lucky on our Dorms Floors.

Property Locations in Wisconsin:

Dane County: Downtown Madison, West Madison/Middleton, Verona, Oregon, and Stoughton

Jefferson County: Waterloo

Dodge County: Beaver Dam

Company Statistics:

  • Year founded: 1980
  • Employees: appx. 90
  • Residents: appx. 3,400
  • Apartment properties: 57
  • Apartment units: 1,764
  • Apartment bed spaces: 4,274
  • Commercial properties: 7
  • Commercial spaces: 19

Executive Leadership

Stephen D. Brown

Stephen D. Brown – Chairman of the Board and Founder

Mr. Brown, a Michigan native, is a graduate of Michigan State University and the University of Wisconsin-Madison Law School. He earned his way through both colleges as a Resident Assistant in the university residence halls; an experience that fueled his passion for developing student housing and private residence halls.

Mr. Brown has financially supported or served on many non-profit boards and advisory committees associated with the housing industry, such as Project Home, Porchlight, The Road Home, and the Salvation Army. He has also served on the Board of Directors of the Wisconsin Higher Education Business Roundtable, and for four years he served as President of the Apartment Association of South Central Wisconsin.

In 2014 Mr. Brown and his wife, Laurel Brown, founded The Stephen and Laurel Brown Foundation. The Foundation serves the University of Wisconsin and Madison communities through philanthropic giving and faith-based programming.

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Margaret Watson – Chief Executive Officer

Over the past 25 years, Ms. Watson has developed and operated multiple student housing projects, private residence halls, multi-family and commercial real estate for Steve Brown Apartments. She has designed, renovated, and/or built ten properties, totaling 1,200 units and $250 million in real estate.

In 1998, Ms. Watson co-developed the “Private Residence Halls” concept for Steve Brown Apartments. The Private Residence Halls—which were operated by Ms. Watson until their sale in 2002—had 2,200 beds, employed a staff of 225, and exceeded expected revenues each year.

Ms. Watson, an Illinois native, holds a bachelors degree from the University of Wisconsin-Madison, and a master’s degree in Business Administration from Edgewood College in Madison, Wisconsin. She is also an active board member with Downtown Madison, Inc., the Apartment Association of South Central Wisconsin, and the University Square Condo Association Board.

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Scott Watson – Chief Financial Officer

Mr. Watson has personally overseen the development of more than 1,200 beds of student housing and several hundred multifamily units, as well as $400 million in real estate transactions and structured finance.

He joined Steve Brown Apartments in 1988 and has 25 years’ experience in student housing operations, multifamily management, and commercial real estate finance and development.

Mr. Watson, a Minnesota native, has an undergraduate degree from the University of Wisconsin-Madison, and a business degree from Edgewood College in Madison, Wisconsin. Mr. Watson holds a Wisconsin Certified Public Accountant license and sits on the board of Downtown Madison, Inc. and American Players Theater.