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Press Inquiries & A Snapshot of Our Company

Corporate Housing Madison WI

Steve Brown Apartments is one of the largest owner-managed providers of student and multi-family rental housing in the Madison, Wisconsin area.

We are committed to creating a quality living experience for residents of all ages and all incomes. At our core, is an unwavering dedication to providing residents with exceptional living environments. These are the primary beliefs upon which the company was founded.

Every employee, at each of our Steve Brown Apartments companies, believes that people deserve to be respected and treated as unique individuals. It’s our beautiful buildings, our dedication to architecture that stands the test of time, and our commitment to excellence that set us apart from other management companies.

Our Portfolio

Downtown & Student Housing: Campus rentals for college students and recent graduates is where Steve Brown Apartments began, and it’s where the heart of our company remains. We understand what today’s generations want and need, and have responded by providing a variety of living experiences that range from budget conscious to luxury, and from studio to eight-bedroom house.

Many of our downtown and student apartment communities include furnishings, free Internet and heat, computer labs, on-site offices, parking, and resident appreciation events. All of our properties include garbage service, snow removal, and 24-hour emergency maintenance.

Multi-Family Housing: Our property portfolio includes housing options for everyone, not just students. We provide multi-family housing at many unique properties on the west side of Madison, and in Oregon, Stoughton, Verona, Mount Horeb, Waunakee, and Waterloo. Our multi-family housing products range from affordable, basic apartments to luxury, executive properties with all of the extras. We have also developed a line of Steve & Laurel Brown Signature Residences that offer unparalleled style and quality for experienced renters. 

Commercial and Retail Properties: The managing arm of the Company, SBA Management Services, oversees approximately 45,000 square feet of retail and office space in strip mall, stand-alone, and mixed-use developments. Our tenants include a diverse mix of national and local retailers.

Residence Hall-Style Housing: For 20 years, Steve Brown Apartments owned and managed Madison’s five private residence halls under the brand Private Residence Halls (PRH). As our students’ needs changed, so did our product: today we run many of the same programs we offered at PRH at Lucky on our Dorms Floors

Dorm@Lucky takes the experiences, academics, and connections of residence hall living and combines them with the privacy, space and style of apartment living. We provide a time-tested, student and parent approved, Residence Life Program, in a fully-furnished, comfortable, and stylish apartment setting.

Property Locations in Wisconsin:

Dane County: Downtown Madison, West Madison/Middleton, Verona, Mount Horeb, Oregon, Stoughton, and Waunakee

Jefferson County: Waterloo

Brownstone Apartments Exterior

Company Statistics:

  • Year founded: 1980
  • Number of Employees: appx. 90
  • Number of Residents: appx. 3,500
  • Total number of apartment properties: 58
  • Total number of apartment units: appx. 2,000
  • Total number of apartment bed spaces: appx. 4,300
  • Commercial space: appx. 4,500 sq. ft.

Executive Leadership

Margaret Watson Photo

Margaret Watson – Chief Executive Officer

Over the past 25 years, Ms. Watson has developed and operated multiple student housing projects, private residence halls, multi-family and commercial real estate for Steve Brown Apartments. She has designed, renovated, and/or built ten properties, totaling 1,200 units and $250 million in real estate.

In 1998, Ms. Watson co-developed the “Private Residence Halls” concept for Steve Brown Apartments. The Private Residence Halls—which were operated by Ms. Watson until their sale in 2002—had 2,200 beds, employed a staff of 225, and exceeded expected revenues each year.

Ms. Watson, an Illinois native, holds a bachelor’s degree from the University of Wisconsin-Madison, and a master’s degree in Business Administration from Edgewood College in Madison, Wisconsin. She is also an active board member with Downtown Madison, Inc., the Apartment Association of South Central Wisconsin, and the University Square Condo Association Board.

Scott Watson Photo

Scott Watson – Chief Financial Officer

Mr. Watson has personally overseen the development of more than 1,200 beds of student housing and several hundred multifamily units, as well as $400 million in real estate transactions and structured finance.

He joined Steve Brown Apartments in 1988 and has 25 years’ experience in student housing operations, multifamily management, and commercial real estate finance and development.

Mr. Watson, a Minnesota native, has an undergraduate degree from the University of Wisconsin-Madison, and a business degree from Edgewood College in Madison, Wisconsin. Mr. Watson holds a Wisconsin Certified Public Accountant license and sits on the board of Downtown Madison, Inc. and American Players Theater.

Steve Brown Photo

Stephen D. Brown – Chairman of the Board and Founder

Mr. Brown, a Michigan native, is a graduate of Michigan State University and the University of Wisconsin-Madison Law School. He earned his way through both colleges as a Resident Assistant in the university residence halls; an experience that fueled his passion for developing student housing and private residence halls.

Mr. Brown has financially supported or served on many non-profit boards and advisory committees associated with the housing industry, such as Project Home, Porchlight, The Road Home, and the Salvation Army. He has also served on the Board of Directors of the Wisconsin Higher Education Business Roundtable, and for four years he served as President of the Apartment Association of South Central Wisconsin.

In 2014 Mr. Brown and his wife, Laurel Brown, founded The Stephen and Laurel Brown Foundation. The Foundation serves the University of Wisconsin and Madison communities through philanthropic giving and faith-based programming.

Jenny Oppriecht

Press Kit

For Interview and Media Requests Contact:
Jenny Oppriecht, Marketing Director
608-255-7100, marketing@stevebrownapts.com