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Who We Are

Locally Owned and Privately Managed Since 1980

A legacy of treating people right.

Our commitment to quality and service and our unwavering focus on providing our residents with a hassle-free living experience have made us one of Madison’s favorite rental companies and a four-time winner of Madison Magazine’s Best Places to Work.


Our Mission is to forge positive lasting relationships with our residents by exceeding their expectations for quality housing and exceptional services.

Guiding Principles

Our Guiding Principles are “service to delight,” promoting community involvement, fostering a learning environment, maintaining an open door policy, encouraging customer feedback, and demanding continuous improvement.

Core Values

Our Company’s Core Values are: Community, Respect, Integrity, Diversity, and Profitability.

Student Choice Logo
Steve & Laurel Brown Signature Residence Logo

Our Portfolio

Downtown & Student Housing

Campus rentals for college students and recent graduates is where Steve Brown Apartments began, and it’s where the heart of our company remains. We understand what today’s generations want and need, and have responded by providing a variety of living experiences that range from budget conscious to luxury, and from studio to eight-bedroom house.

Many of our downtown and student apartment communities include furnishings, free Internet and heat, computer labs, on-site offices, parking, and resident appreciation events. All of our properties include garbage service, snow removal, and 24-hour emergency maintenance.

Multi-Family Housing

Our property portfolio includes housing options for everyone, not just students. We provide multi-family housing at many unique properties on the west side of Madison, and in Oregon, Stoughton, Verona, Mount Horeb, Waunakee, and Waterloo. Our multi-family housing products range from affordable, basic apartments to luxury, executive properties with all of the extras. We have also developed a line of Steve & Laurel Brown Signature Residences that offer unparalleled style and quality for experienced renters.

Commercial and Retail Properties

The managing arm of the Company, SBA Management Services, oversees 15 retail and commercial units within 6 locations. Our tenants include a diverse mix of national and local retailers.

Residence Hall-Style Housing

For 30 years, Steve Brown Apartments owned and managed Madison’s five private residence halls under the brand Private Residence Halls (PRH). As our students’ needs changed, so did our product: today we run many of the same programs we offered at PRH at Lucky on our Dorms Floors.

A Snapshot of Our Company

Property Locations in Wisconsin

Dane County

Downtown Madison, West Madison/Middleton, Verona, Mount Horeb, Oregon, Stoughton, and Waunakee

Jefferson County


Company Statistics

Year Founded


Team Size

Approx. 80 People

Total Number of Apartment Locations


Total Number of Apartment Units

Approx. 2,200

Total Number of Apartment Bed Spaces

Approx. 4,900

Commercial Space

Approx. 40,000 sq. ft.

Career Opportunities

When you work at Steve Brown Apartments, you can impact the organization no matter your title. If you’d like to be part of a people-first organization and you thrive in a challenging, driven workplace that emphasizes fun, choose a career with SBA.

Our Executive & Senior Leadership Team

An Average Tenure of 23 Years

Our Chief Executive Officer

Margaret Watson

Since starting with Steve Brown Apartments in 1989, Margaret Watson has led the charge in setting a standard of service excellence for the company that far exceeds industry expectations and has propelled the company to its position as a market leader.

“Our goals as a company are to provide exemplary service to our residents, to honor our team members, and to always give back to our community.”

Margaret is an active board member with Downtown Madison, Inc., Smart Growth Greater Madison, the University Square Condo Association, and United Madison/WBER. She is a former board member and past president of the Apartment Association of South Central Wisconsin.

Scott Watson Photo

Scott Watson, CPA

Chief Financial Officer

Scott is an active board member with American Players Theatre, The Steve and Laurel Brown Foundation, and the Real Estate Summit Committee.

Alyssa Hellenbrand-Best, CPM

Vice President of Operations

Dan Seeley

Vice President of Development & Special Projects

Meggan Allen, SHRM-SCP

Vice President of Human Resources

Cyndi Whedon

Financial Controller

Jennifer Oppriecht

Marketing Director